But at the same time, it is proverbial in our region, that something pleasant is "sweet."
That may be a clue -- and, warning -- about how sugar affects us.
It turns out that a significant fraction of cancers have cells that suck in blood glucose to feed growth.
And of course we have long been concerned over links to diabetes.
So, there is a moderation recommendation of only up to 100 - 150 Calories of added sugar per day; about one soda's equivalent. But remember, sugar is often a hidden ingredient in a LOT of foods, processed and home-cooked.
And, fruit -- where sugars are naturally found in relatively small quantities -- come with all sorts of vitamins, minerals etc, with food fibre, which slows down the absorption. Looks like the old dietary advice to keep away from white sugar has a point, but even unrefined sugar may lead to dangerous loading up. At least, the molasses has some good stuff in it.
Bottomline, balance: diet, exercise, rest, stress management.
Even the sugar industry rep endorses that approach.